CLASSIC MOMENTS IN THE SELLING OF THE SIZZLE
Automotive advertisement is a fascinating medium. The creative genius contained in each piece is stunning.
As each piece is in essence propaganda, a carefully crafted work designed to manipulate a belief that one brand is superior to another, the workmanship displayed in each is even more amazing. The selling of the sizzle, the very essence of automotive sales, is at the heart of each one.
Advertisement has a shorter life span than the fruit fly. Automotive advertisement, however, has a second life, as time capsules from a society forever altered by the success of the advertisement.
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