DATELINE: KINGMAN, ARIZONA
These are the latest exciting press releases from the Route 66 Association of Kingman, Arizona:
Scott Dunton
Route 66 Association of Kingman Arizona, Inc.
(928)753-1314
Captain Kirk, Big Al Is Waiting for You
Kingman, Arizona, June 7, 2015
“Captain Kirk, Big Al is waiting for you.” This is the first in a series of innovate slogans that the Route 66 Association of Kingman will be using to capitalize on William Shatner’s forthcoming Route 66 adventure. Building on the success of historic roadside promotional campaigns for Burma Shave, Rock City, and Wall Drug, the association is launching the campaign to entice Mr. Shatner as well as Route 66 enthusiasts to stop and discover Kingman.
Additional slogans planned for distribution along the Route 66 corridor include, “Mr. Shatner, you may have gone where no man has gone before but wait until you see Big Al”; “You’ve seen the Grand Canyon but wait until you see Big Al”, and “The 43rd wonder of the world, Big Al.”
The promotional endeavor that centers on Big Al, which will be housed at 119 E. Andy Devine Avenue (Route 66) next to Mr. D’z Route 66 Diner, is step one in a multifaceted campaign to promote the City of Kingman’s central location on “162 Mile of Smiles” which is the longest uninterrupted section of iconic Route 66 remaining. The restructured Route 66 Association of Kingman that dates to 1994 has a goal of facilitating and assisting with the development of marketing for the Kingman area and the Route 66 corridor between Seligman and Topock.
Scott Dunton
Route 66 Association of Kingman Arizona, Inc.
(928)753-1314
Kingman, Arizona, June 7, 2015
162-Miles of Smiles
With Scott Dunton as President, Keith Walker as Secretary, and Craig Graves as Treasurer, the restructured Route 66 Association of Kingman is spearheading development of a multifaceted promotional campaign that manifests the vision of the revitalized organization. Building upon the cities centralized location on the longest remaining uninterrupted section of Route 66 that stretches from the Crookton Road exit east of Seligman to Topock on the Colorado River, the “162 Miles of Smiles” campaign will highlight the vast array of attractions and sites along the Route 66 corridor in western Arizona as well as in the Kingman area.
In addition to this being one of the most scenic sections of Route 66, the corridor features an array of iconic and natural attractions including the historic Hackberry General Store, Grand Canyon Caverns Resort, and the Havasu National Wildlife Refuge. Additionally, the cities historic district is the venue for an array of events, and a number of businesses associated with Route 66 including motels and cafes are undergoing renovation.
To assist in the development of this multifaceted promotional campaign, the association is retaining the services of internationally acclaimed author and lecturer Jim Hinckley to serve as a consultant. In addition to developing the 162-Miles of Smiles campaign, Hinckley is the published author of more than twelve books including Travel Route 66, Ghost Towns of Route66, The Route 66 Encyclopedia, and The Illustrated Route66 Historic Atlas. He is also a member of the Route 66 economic development committee that is a part of the Route 66: The Road Ahead initiative facilitated by the National Park Service Route 66 Corridor Preservation Program.