There is an old adage that the two certainties in life are
death and taxes. There are, however, two more adages that you can bank on. One, times change, whether we like it or not. Two, it is up to you to create the survival guide for the modern era and to keep it updated. In short, adapt and learn to adapt or face the consequences. You can bet money that the best blacksmith in town had fallen on hard times by 1915 if he hadn’t added automobile repair to the services offered.
By 1918 the Fred Harvey had adapted to changing times by adding touring coaches as a means to ensure hotel properties remained profitable. Courtesy Mohave Museum of History & Arts.
The Fred Harvey Company pioneered development of hotel and restaurant chains. They didn’t, however, rest on their laurels after dominating the railroad hotel business in the southwest. They developed tours, added buses, and began marketing to tourists traveling by automobile.
As an author I have, with a degree of success, made the transition from typewriter and carbon paper to word processor. Marketing, a crucial skill for the writer that is going to transition from hobbyist, is another matter. There are indications that I have been somewhat successful in regards to shameless self promotion. As an example, yesterday I learned that Route 66: America’s Longest Small Townis going into a second printing even though the book was released this past April.
Before you ask, I haven’t won the lottery. An uncle did pass away last year
but he wan’t wealthy, and he didn’t include me in his will. As to treasure, last month I found a 1939 dime in my change, and acquired a promotional brochure for Dinosaur Caverns (now Grand Canyon Caverns). So, you may ask, how do I intend to share the wealth? What, exactly, are the golden opportunities alluded to? To explain that, I will need to start with a bit of shameless self promotion.
First, I am taking to the road again. On July 22, I will be signing books and the new DVD at Autobooks-Aerobooks, 2900 Magnolia Boulevard in Burbank, California. There are other tentative appearances in southern California that bracket the one in Burbank but these are awaiting confirmation. I will provide dates, times, and locations as soon as possible. Also, please feel free to contact me to schedule an appearance; a book signing, a presentation, or both. For the 2017 season I have created a presentation entitled Kingman, Arizona: 120 Years of Tourism.
The presentation may seem a bit narrow in scope. However, as it includes tales of Louis Chevrolet, Buster Keaton, and Clark Gable, political intrigue that resulted in the rerouting of a highway, and the arrest of a celebrity for indecent exposure, I am confident that you will find it interesting.
One more. In April, two new books with Jim Hinckley in the byline were released. To be a bit more specific, it was one new book, Route 66: America’s Longest Small Town, and an expanded version second edition, Ghost Towns of the West. In September, 100 Things To Do On Route 66 Before You Dieis scheduled for release. At the end of May, the first DVD in a new video series, Jim Hinckley’s America: A Trek Along Route 66 was released. Signed copies of books are available through this blog, and the DVD, with autograph and Kingman, Arizona souvenir, is available through Promote Kingman. When inquiring about book orders include zip code, totals and payment options will be included in the response. (more…)