Marketing, slogans, catch phrases, and promotion, have always
been a source of fascination for me. See the U.S.A in your Chevrolet. Ask The Man Who Owns One. No Hill To Steep, No Sand To Deep. The art of the sell at its finest.
Before trying to sell you on my latest book, an explanation is needed. I tried my hand at selling used cars many, many years ago and quickly learned that it simply wasn’t in my nature to convince a potential customer that a Pinto was what the family needed when they wanted, and desperately needed a station wagon. There is an art to selling and selling in such a way that the customer leaves happy. Still, if I sell a fellow a three legged race horse when he is looking for a mule to pull the plow, chances are that I am going to have a bit of trouble sleeping at night. And I would bet money that when it comes planting, there is no association between my name and fond memories.
With said, let me introduce you to my latest book, and make you an offer that will be tough to refuse. In a nutshell this book is a bucket list for the novice or hard core Route 66 junkie, a list of must see sites, attractions, and places where you can enjoy great pie. I can guarantee that if you hit all 100 of the places listed, you will have had an unforgettable Route 66 adventure, met some fascinating people, made life long friends, and be hopelessly in love with a road that has an international fan club. (more…)