Capitalizing on peoples curiosity isn’t new. P.T. Barnum built an
empire with assorted oddities and curiosities, and insightful marketing. For decades the mainstay of the carnival and circus was the side show where people could gawk at the albino, the bearded lady, the Siamese twins, the fat lady, and in 1896, the Duryea Motor Wagon, America’s first production automobile. The successful author, fiction or non fiction, to a degree, has to harness the curiosity factor if their books are going to sell.
A primary goal in my projects, be it books, feature articles, podcasts, the video series developed in partnership with MyMarketing Designs, or presentations is to add depth and context to the ordinary. To accomplish this I have learned that it is crucial to first pique the curiosity.
As an example, consider the Checker cab. Even though it hasn’t been manufactured since 1982, it remains such an integral part of the urban landscape in America that it appears in video games, movies, and commercial photo shoots. Still, after writing a book about the Checker Cab Manufacturing Company, I sat down for an interview with Jay Leno and the quip was made that he had purchased one of the five copies sold. (more…)