The international popularity of Route 66, a highway that no longer officially exists, is rooted in the work of Cyrus Avery and his team of firmly grounded visionaries. U.S. 66 is not our most historic highway or its most scenic but from its inception it has always had the best publicity. That provides the communities and the businesses along the highway corridor with a tremendous marketing advantage. Still, in this the era of renaissance what is lacking is a sense of community, a sense of unified purpose. This has hindered preservation and marketing. It has blunted its potential. This was a very serious issue before the COVID-19 crisis. Now it is a critical issue.
Before the advent of the federal highway system in the mid 1920s organizations had been established to promote the Dixie Highway, the Lincoln Highway, the National Old Trails Road and the myriad of named “highways” that traversed America. They all had a commonality. The organizations were self serving in that the promotion of a specific road was linked with business interests. The organizations realized the importance of promoting a linear corridor rather than a single destination. The organizations realized that travelers had options and marketing was key if one road was to become more popular than another.
Photo Joe Sonderman collection
Cyrus Avery of Tulsa was well versed in the development and promotion of a road or highway as he had assisted with the organization of an Oklahoma branch of the Ozark Trail Association (OTA) in 1914, and had been instrumental in organization of related conventions. In 1927 Avery was a leader in the organization of the U.S. Highway 66 Association for the promotion of tourism along the newly minted highway, and lobby for its paving from Chicago to Los Angeles.
Avery had a vested interest in the success of Route 66 as he had business interests along the highway in Tulsa. Still, he knew that his interest, those of fellow business owners and the City of Tulsa would be best served by promoting the highway in its entirety. Author Michael Wallis summed up the concept nicely when he once quipped that Route 66 was linear community. From this perspective Kingman or Tulsa or Claremore are the neighborhoods that add diversity and color to the Route 66 community.
There is little doubt that some communities, some sections of the highway corridor will survive and even thrive during the crisis as well as into the centennial and beyond. However, without the unified sense of purpose and of community made manifest in the U.S. Highway 66 Association, Route 66 itself can not survive. Simply put, we can no longer afford the luxury of myopia or a self serving focus.
I have long been hoping for a reincarnation of the U.S. Highway 66 Association, a chamber of commerce for the Route 66 community. There have been a number of initiatives in recent years. However, while each has made contributions to the Route 66 community all have fallen short. So until that organization is reborn we must work together at the grassroots level; the community organizers, the tour company owners, local tourism offices and business owners, the authors, artists, and photographers.
And we must realize that this grassroots network is not just American in nature. As with the travelers that contribute so mightily to the economy of the Route 66 community, the grassroots network of business owners and event organizers is also international in nature. This is made manifest in the European Route 66 festivals (canceled for 2020) the Route 66 Navigationapp and Mother Road Route 66 Passport developed by Touch Media based in Bratislava, Slovakia and the Route 66 associations in Europe, Japan, Australia, Brazil and Canada.
The gift shop at Route 66 Navigation
It is imperative that we build cooperative partnerships. It is imperative that we pool resources for marketing. It is imperative that we harness modern technologies – social media, live stream programs, Zoom, etc. for promotion as well as for streamlining communication. It is important that we build networks.
Now, with all of this said I would like to share a bit about Jim Hinckley’s America, the services we can offer, and how you can help ensure that this travel network continues with the promotion of the Route 66 community. First a short overview.
Jim Hinckley’s America is an expansive website, a multifaceted social media network (almost 6,000 followers on Facebook), live stream programs, presentations, audio podcast, feature articles, YouTube channel, consultation service (for communities as well as groups), and guide service. The network is in a near constant state of growth and transition to ensure that we provide the best value for advertising sponsors, the best service for the traveler and that we can contribute to the building of a stronger Route 66 community.
As with most every tourism centered business in the world we have been adversely affected. All presentations scheduled through October have been canceled. The classes on the economics of heritage tourism developed for the local community college were canceled. More than 95% of advertising sponsors have had to temporarily suspend advertising. Support for the crowdfunding initiative has been curtailed. All work as a tour development consultant and as a step on guide have been canceled.
Still, our work continues. We have launched a new series of live stream programs that are added to the YouTube channel after broadcast. Uranus General Store & Fudge Company has signed on as a partial sponsor. Connie Echols of the historic Wagon Wheel Motel in Cuba, Missouri has continued with her support even though her business was severely curtailed. This and continued support from the City of Cubahave enabled development of the Coffee With Jim program scheduled for Saturday mornings and continuation of the 5 Minutes With Jim audio podcast. Still the dramatic decline has greatly restricted our program schedule as well as plans for development of other initiatives.
The National Route 66 Museum in Elk City, Oklahoma, a stop on our fall tour.
So, we are offering advertising opportunities that will fit any marketing budget. We are also offering exclusive content for contributors to the crowdfunding initiative. The entire travel journal from Edsel Ford’s 1915 odyssey along the National Old Trails Road was published in serial format. A short time ago I began writing my autobiography in serial format as well. And we are also planning for the future by scheduling speaking engagements.
So, I do hope that you will consider lending support to Jim Hinckley’s America. And I sincerely hope that you will find ways to build a sense of community as well as community purpose, and to build a network of cooperative partnerships.
Charles Nash, born in 1864, was an abandoned child that became a ward of the court. He ran away from an abusive situation at age 12, got a job on a farm, and in the years that followed learned carpentry skills, clerked in a grocery store and worked stuffing cushions for a wagon company. And he read books. In 1895 he was employed as the manager of the Durant Dort Carriage Company. Fifteen years later he was in charge of Buick, and in 1912 was president of General Motors. In 1916 he launched the Nash Motors Company and became one of the leading manufacturers of automobiles in the United States.
Henry Martyn Leland was born in 1843 and apprenticed under Samuel Colt, the firearms manufacturer, to learn precision tooling. He developed a hair clipper that revolutionized the barbershop. In 1894 he launched the first precision machine shop in Detroit specializing in gear manufacturing. Two years later Leland developed a line of gasoline and steam engines for use in streetcars as well as boats. In 1901 he developed an innovative engine for Ransom E Olds. Resultant of a factory fire that prevented Olds from the envisioned expansion, Leland took his engine to the men behind the Henry Ford Company. And that led to reorganization and the launch of a new company – Cadillac. In 1917 Leland organized a new company to produce aircraft engines under the Lincoln name. This company would become a leading manufacture of luxury automobiles.
There are lessons to be learned in history. Consider these two me as a case study. Nash overcame debilitating poverty and hardship, and never forgot. When new equipment was installed at Nash, he donned overalls and worked on the factory floor to learn its operation side by side with employees. During the depths of the Great Depression he had coal and apples delivered to laid off employees. And he survived and thrived during the economic collapse of the 1890s and the post WWI recession, and a world wide pandemic.
Leland may not have endured poverty but he was well acquainted with business disasters. After spending years working to develop Cadillac he was roughly shown the door. At an age when when most people have been enjoying retirement for nearly a decade, he launched a new company, and lost control of a company. He too survived economic downturn, and a couple of pandemics.
So, what lessons can be learned. Tenacity, perseverance and knowledge are key to surviving crisis, economic or natural. You are never old to learn. Linked with that, when you quit learning the world will pass you by. Flexibility is needed to survive changing times.
So, don’t be so quick to accept and regurgitate what you hear. Learn from history. You might just discover that when ever you are alive it is the best of times, and the worst of times. You might just find that politicians are playing you for a sucker. You might just find opportunity in a time of crises.
Markers at Beale Springs near Kingman, Arizona provided historic context for the site.
For the Cerbat clan of the Hualapai people the desert oasis was the source of life giving waters. For travelers following the trade route to the Colorado River, and on to the coast of California the springs provided a welcome respite from the harsh desert. Purportedly Father Garces camped at the site during his exploratory expedition across northern Arizona in 1776.
Numerous American explorers camped at the springs including Lieutenant Beale during the survey for the Beale Wagon Road in the late 1850s. One of his adventures included a camel caravan. As an historic footnote the camel corps was authorized by Secretary of War Jefferson Davis, the future president of the Confederate States of America during the America Civil War.
The springs were an important way-station on the territorial era Mohave-Prescott toll road that connected Fort Mohave and Hardyville on the Colorado River with Fort Whipple at Prescott, the territorial capital of Arizona. During this period in the mid to late 1860s steamboats brought all manner of goods to ports on the Colorado River and the trail systems into the interior were vital arteries of commerce. And so during the Hualapai War of 1866 to 1870, the United States Army established a camp at the springs.
Captain Samuel B. M. Young, 8th U.S. Cavalry, the commander of Fort Mojave was tasked with establishing an outpost at the spring on March 27, 1867. By 1871 the camp had become an integral part of the military’s network of outposts and forts in the northern part of the Arizona territory. Aside from subjugation of the Hualapai tribe the troopers were tasked with protecting trade routes and locations key to settlement of the area. At its peak Camp Beale consisted of twelve adobe buildings including a 60′ by 20′ barracks with adjoining camp kitchen. The garrison was a detachment of Company F, 12th U.S. Infantry from Fort Whipple.
In January of 1873, the Beale Springs Indian Agency was established at the site as a reservation for the Hualapai Indians. After the tribe was force marched to the Colorado River Tribes Indian Reservation the camp was officially decommissioned on April 6, 1874. A monument erected by the Hualapai Tribe at the parking lot near the springs commemorates this dark chapter.
After 1874, the former military encampment served as station on the toll road, and a hub fro area development. With establishment of the railroad in western Arizona in 1882, the toll road faded faded from prominence even though it was a key link between Kingman and Colorado River communities. The springs also remained an important oasis for travelers following trails from Cerbat Mountains mining communities and the rail head in Kingman. A hotel was established at the springs, and then in the 1890s, the site became the headquarters for a vast ranching enterprise. The springs were one source for water for Kingman during its infancy. Initially water was hauled by wagon into town but a concrete reservoir was constructed at the site and pipeline constructed around 1910.
Remnants of the historic Mohave Prescott Toll Road at Beale Springs is a tangible link to Arizona territorial history.
Today the site of the springs is maintained by the BLM and is one of the highlights of the extensive Cerbat Foothills Recreation Area trail system. It is easily accessed from U.S. 93, and is less than two miles from historic downtown Kingman and Route 66. As it is located about 100 yards from the parking lot, the springs are ideally suited for picnics or a simple urban getaway.
Much of the trail system in the area of Beale Springs provides a tangible link to Arizona history. Aside from the sites at the springs, there are traces of the historic wagon road that are still evident in places. There are also remnants of the automobile road that was built over Coyote Pass in 1914. Near the summit are concrete crossings of washes, a rock cut and the remains of bridges.
There are an array of markers that add context to the story of Beale Springs near Kingman, Arizona
The entire trail system is one of the gems that make Kingman special. The springs are the crown jewel. As a bonus in the era of quarantine the trails are an ideal place for social distancing, and for finding a bit of solace in a time of turmoil. So, it seemed a fitting place to kick off something I have been playing with for quite sometime, a new live stream series (added to the YouTube channel afterwards) of programs under the heading of On The Road With Jim.
If you don’t have something good to say, don’t say anything at all. That old adage underlines the primary reason that I haven’t written a post in the last week or so. There are other factors as well; being so sick that I felt like one foot was in the grave and the other on a roller skate, navigating the labyrinth in a quest for unemployment compensation, work to steer Jim Hinckley’s America in a new direction and a quest for income to name but a few.
By nature I am an optimistic pessimist that can find humor in most any situation but in recent weeks it has been a challenge to maintain my signature dry wit and quirky since of humor. This isn’t to say that there isn’t much to laugh at. Just flip through the news programs in the morning, cruise Facebook and read a few of the posts from people passionately defending the latest conspiracy theory or spend a few minutes trying to decipher the us versus them political soap opera. But the daily dose of gallows humor has worn thin.
So, aside from recovery, I have been spending as much as time as possible salvaging Jim Hinckley’s America and ensuring that we continue telling people where to go for years to come. I have revamped the weekly newsletter and am offering authors an opportunity to promote their books and restaurants that offer carry out service a marketing platform as well as encouraging people to keep dreaming of road trips. I have also launched the weekly live stream program Coffee With Jim on Saturday mornings. The idea is to avoid the daily dose of bad news and instead give folks a reason to smile. Aside from a few technical difficulties, such as internet issues, the program has been well received. As a bonus it is something I enjoy doing and it helps lift the spirits, mine as well as the audience.
And I have returned to my roots. For the first ten years of my career as an author writing centered on the American auto industry between the years 1885 and 1940, and the corresponding societal evolution. This past week I began writing a weekly feature for Motoring NZ, an online automotive publication based in New Zealand. In addition to a weekly column on automotive history I am also recording an audio podcast. This is in addition to the weekly 5 Minutes With Jim audio podcast that is published on Sunday morning.
A few months ago I embarked on a rather strange odyssey, the writing of my autobiography. I have been providing this as exclusive content on the Patreon based crowdfunding site. I feel a bit awkward about this as by nature I am a private person. And some of the stories are hard to share as the guilty parties are still among us. And as with some of my other projects I am amazed by the comments and response. It never ceases to amaze me that people find me interesting and even fascinating. That is an odd sensation that I have trouble getting used to.
Another endeavor is short live stream programs from sites such as Fort Beale Springs. Aside from giving advertising sponsors a bang for their buck, I want to inspire people to get out, to explore, and to find a bit of solace in troubling times. This is going to be a challenging year. We have all gotten used to road trips and the occasional international adventure. It looks like 2020 will be the year that we discover or rediscover wonders in our neighborhood.
Stay tuned. Jim Hinckley’s America is here to stay. Jim Hinckley’s America will keep telling people where to go, we will just be doing it in a different way.
We are living through one of the most fascinating, most unnerving, most trans-formative periods the world has seen since at least WWII. To be honest I would rather be reading about it in history books rather than watching it unfold. I would like to skip to the end of this book or even wait for the movie. I would bet my bottom dollar that I am not the only one thinking these type of thoughts.
I can only imagine how the people living through the triple upset – WWI, the Spanish flu pandemic and the deep economic recession that followed on the heels of these two disasters – must have felt. For those folks, however, it was five tumultuous years that forever transformed the world. The current crisis that is still unfolding has changed the world in less than four months and nothing will ever be the same when we return to normal, whatever that may look like.
Since launching Jim Hinckley’s America my life has revolved around tourism (telling people where to go) and bringing history to life. This storm will pass but until then tourism is as extinct as the woolly mammoth. And after the storm passes, what will tourism be like? With this thought in mind I have been working to develop a short term and long term strategy for me as well as for some of my clients such as the City of Cuba. And I have also been working on developing as well as expanding current programs in a manner that provides maximum entertainment and inspirational value for fans, that gives sponsors and advertising partners the best return on their investment, and that provides support for the Route 66 community.
First there is 5 Minutes With Jim, our weekly audio podcast that is made available every Sunday morning. We keep it simple and fun with a blending of history, trivia and travel tips. As an example on our first program for April, I tell the story of an amazing Old West shootout in Holbrook, Arizona, and give directions to the historic homestead associated with the incident. Previous programs told the story of the Cactus Derby, a race that featured the best racers of the day including Louis Chevrolet and Barney Oldfield. There have also been programs about my favorite places for pie on Route 66 (Grand Canyon Caverns and Victoria’s Sugar Shack to name two), infamous and overlooked murders, and automotive history.
On the crowdfunding site using the Patreon platform I have been sharing my autobiography in serial format as exclusive content. In light of the current Coronavirus induced economic situation this funding source is more important than ever as I am suspending fees charged to some advertising sponsors. I will continue to keep their name in front of people but if they are closed it just doesn’t seem right to be charging them. I have also discounted advertising packages by 50%, and am offering free listing for businesses with online stores across all platforms in the Jim Hinckley’s America network. And so to keep things going, to be able to support the Route 66 community and small businesses that are its life blood I am more dependent than ever on crowdfunding.
As so may people are in self quarantine and restricted on travel, I am providing short live stream programs on our Jim Hinckley’s America Facebook page. This are being shot from various locations around Kingman, Arizona during my walkabouts. As I always say, shared adventures are the best adventures. A hearty thank you to the City of Cuba for their support of this project.
One project that I am quite excited about is the new Coffee With Jim program that is live streamed to our Facebook page on Saturday mornings from the offices of Jim Hinckley’s America. As book and movie reviews are a part of the weekly format, this will provide authors with a promotional platform. The fast paced half hour program features things like excerpts from the 1901 travel journal of Alexander Winton, travel related news and updates, product reviews and much, more. So, it also serves as a promotional platform for small businesses as well as communities that submit items for review or coupons. After the broadcast the video is added to our YouTube and Vimeo channels.
A 1914 guide to roads and highways in Arizona
I have also dramatically adjusted the format of the weekly newsletter that is published every Friday morning. This is offered free with registration through our Facebook page. It too features reviews, travel tips and news, and information on communities, events and new products.
The website is getting some much needed improvements as well. Much of the information will need to be upgraded or modified resultant of current travel restrictions and the economic climate.
Bottom line. Like everyone else in the world right now I am sailing into uncharted waters through an impenetrable fog. And like everyone else I am as nervous as a long tailed cat in a room full of rocking chairs. Still, the show must go on. And so I will continue using Jim Hinckley’s America as my platform for telling people where to go.