Organized in early 1927, the U.S. Highway 66 Association was similar in nature to many organizations and businesses established before the creation of the federal highway system to promote roads such as the  Lincoln Highway and the National Old Trails Highway. The association had two primary goals; lobby to have U.S. 66 fully paved from Chicago to its western terminus at Seventh and Broadway in Los Angeles, California and the development of marketing initiatives to promote tourism on the highway.