Promoting The Main Street of America

Last year I was privileged by opportunities to speak

about Route 66 and that highways renaissance at Cuba Fest in Cuba, Missouri, the Missouri History Museum in St. Louis, at the Miles of Possibilities Conference in Bloomington-Normal, at a fund-raising event for the Route 66 Association of Kingman, at the first European Route 66 Festival, at a school in Bensheim, Germany, and at a Promote Kingman event where the new video series, Jim Hinckley’s America: A Trek Along Route 66  was introduced. This year I am narrowing the focus by developing a presentation that centers on the marketing of the Main Street of America in western Arizona over the course of the past century.

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An early view of the Hotel Beale courtesy Mohave Museum of History & Arts

The story of Route 66 promotion actually commences a decade or so before that highways certification on November 11, 1926. The short version of a long story, one that I will provide more detail on in my presentation, is how the National Old Trails Highway was rerouted across northern Arizona, a rather dramatic realignment from the original route from Springerville to Yuma where it connected with the Ocean-To-Ocean Highway.

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