It’s A Festivus Miracle

Next week I promise to get into the proper holiday spirit. Today,

however, Festivus just seems appropriate. It has been, to say the very least, a most interesting week. It has also been a week of almost miraculous accomplishments starting with Reedy Press, publisher of my latest book. As you may recall, several weeks ago the company’s shipping center and warehouse, with 200,000 books went up in flames. So, holiday sales were suspended, and I issued refunds on orders and canceled a couple of pending signings. Yesterday I received notice that a rushed second printing was complete and that orders were again being accepted through the Reedy Press website. Obviously I won’t have copies until after the holidays but people who order through the company site, or Amazon.com should have them in time for Christmas.

Next, our crowdfunding initiative. As this was a new endeavor it took me a bit to hone the concept and work out a few rough spots. I am quite pleased to announce that we are on the cusp of reaching our first goal. Level two, three, and four will enable us to improve the quality of the Facebook live programs, and launch a rather ambitious effort in 2018; 21 Facebook live interviews in 21 days on Route 66. That project will be an integral part of a plan to “promote small town America” and the people that give these places a distinct personality.

That takes us to the weekly Jim Hinckley’s America Facebook live programs. Our reach for these programs is now exceeding an average of 4,000 people per week. My self imposed goal was a reach of 5,000 people per week by the end of the year so I am rather pleased by these numbers. Of even more importance is the fact that, based upon the response received, the programs are magnifying the promotional initiatives of small businesses and rural communities.  (more…)

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Wait, Don’t Order Yet – Somewhere Between Ronco and PBS

Marketing, slogans, catch phrases, and promotion, have always

been a source of fascination for me.  See the U.S.A in your Chevrolet. Ask The Man Who Owns One. No Hill To Steep, No Sand To Deep.  The art of the sell at its finest.

Before trying to sell you on my latest book, an explanation is needed. I tried my hand at selling used cars many, many years ago and quickly learned that it simply wasn’t in my nature to convince a potential customer that a Pinto was what the family needed when they wanted, and desperately needed a station wagon.  There is an art to selling and selling in such a way that the customer leaves happy.  Still,  if I sell a fellow a three legged race horse when he is looking for a mule to pull the plow, chances are that I am going to have a bit of trouble sleeping at night.  And I would bet money that when it comes planting, there is no association between my name and fond memories.

With said, let me introduce you to my latest book, and make you an offer that will be tough to refuse. In a nutshell this book is a bucket list  for the novice or hard core Route 66 junkie, a list of must see sites, attractions, and places where you can enjoy great pie. I can guarantee that if you hit all 100 of the places listed, you will have had an unforgettable Route 66 adventure, met some fascinating people, made life long friends, and be hopelessly in love with a road that has an international fan club.  (more…)

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