How do you responsibly promote tourism during a pandemic? If you have a travel network how do you write about tourism and not note event cancellations or rescheduling, travel restrictions, surges in COVID 19 numbers in locations or business closures? If speaking...

It is is a time of tremendous worry and anxiety, of opportunity and of loss. How unnerving. How exciting. Still, there are those instances when I give thought that it would be best to read about all of this in a history book than live through it. 

There is little doubt that some communities, some sections of the highway corridor will survive and even thrive during the crisis as well as into the centennial and beyond. However, without the unified sense of purpose and of community made manifest in the U.S. Highway 66 Association, Route 66 itself can not survive. Simply put, we can no longer afford the luxury of myopia or a self serving focus.