It started as a presentation about the opportunities for economic development and community revitalization made possible by the Route 66 renaissance. Before the evening was over the audience had migrated…
Next week I promise to get into the proper holiday spirit. Today,
however, Festivus just seems appropriate. It has been, to say the very least, a most interesting week. It has also been a week of almost miraculous accomplishments starting with Reedy Press, publisher of my latest book. As you may recall, several weeks ago the company’s shipping center and warehouse, with 200,000 books went up in flames. So, holiday sales were suspended, and I issued refunds on orders and canceled a couple of pending signings. Yesterday I received notice that a rushed second printing was complete and that orders were again being accepted through the Reedy Press website. Obviously I won’t have copies until after the holidays but people who order through the company site, or Amazon.com should have them in time for Christmas.
Next, our crowdfunding initiative. As this was a new endeavor it took me a bit to hone the concept and work out a few rough spots. I am quite pleased to announce that we are on the cusp of reaching our first goal. Level two, three, and four will enable us to improve the quality of the Facebook live programs, and launch a rather ambitious effort in 2018; 21 Facebook live interviews in 21 days on Route 66. That project will be an integral part of a plan to “promote small town America” and the people that give these places a distinct personality.
That takes us to the weekly Jim Hinckley’s America Facebook live programs. Our reach for these programs is now exceeding an average of 4,000 people per week. My self imposed goal was a reach of 5,000 people per week by the end of the year so I am rather pleased by these numbers. Of even more importance is the fact that, based upon the response received, the programs are magnifying the promotional initiatives of small businesses and rural communities. (more…)
There is an old adage that the two certainties in life are
death and taxes. There are, however, two more adages that you can bank on. One, times change, whether we like it or not. Two, it is up to you to create the survival guide for the modern era and to keep it updated. In short, adapt and learn to adapt or face the consequences. You can bet money that the best blacksmith in town had fallen on hard times by 1915 if he hadn’t added automobile repair to the services offered.
The Fred Harvey Company pioneered development of hotel and restaurant chains. They didn’t, however, rest on their laurels after dominating the railroad hotel business in the southwest. They developed tours, added buses, and began marketing to tourists traveling by automobile.
As an author I have, with a degree of success, made the transition from typewriter and carbon paper to word processor. Marketing, a crucial skill for the writer that is going to transition from hobbyist, is another matter. There are indications that I have been somewhat successful in regards to shameless self promotion. As an example, yesterday I learned that Route 66: America’s Longest Small Town is going into a second printing even though the book was released this past April.
Before you ask, I haven’t won the lottery. An uncle did pass away last year
but he wan’t wealthy, and he didn’t include me in his will. As to treasure, last month I found a 1939 dime in my change, and acquired a promotional brochure for Dinosaur Caverns (now Grand Canyon Caverns). So, you may ask, how do I intend to share the wealth? What, exactly, are the golden opportunities alluded to? To explain that, I will need to start with a bit of shameless self promotion.
First, I am taking to the road again. On July 22, I will be signing books and the new DVD at Autobooks-Aerobooks, 2900 Magnolia Boulevard in Burbank, California. There are other tentative appearances in southern California that bracket the one in Burbank but these are awaiting confirmation. I will provide dates, times, and locations as soon as possible. Also, please feel free to contact me to schedule an appearance; a book signing, a presentation, or both. For the 2017 season I have created a presentation entitled Kingman, Arizona: 120 Years of Tourism.
The presentation may seem a bit narrow in scope. However, as it includes tales of Louis Chevrolet, Buster Keaton, and Clark Gable, political intrigue that resulted in the rerouting of a highway, and the arrest of a celebrity for indecent exposure, I am confident that you will find it interesting.
One more. In April, two new books with Jim Hinckley in the byline were released. To be a bit more specific, it was one new book, Route 66: America’s Longest Small Town, and an expanded version second edition, Ghost Towns of the West. In September, 100 Things To Do On Route 66 Before You Die is scheduled for release. At the end of May, the first DVD in a new video series, Jim Hinckley’s America: A Trek Along Route 66 was released. Signed copies of books are available through this blog, and the DVD, with autograph and Kingman, Arizona souvenir, is available through Promote Kingman. When inquiring about book orders include zip code, totals and payment options will be included in the response. (more…)
I have always had respect for people who can focus on a project
with such intensity that nothing distracts them from the task at hand. Obviously this trait is a prerequisite for people who work as bomb disposal specialist or as a sniper. I have never had interest in pursuing either career but the quest for a level of mental discipline that allows me to finish projects without enduring thirty hour work days resultant of succumbing to distraction is ongoing. This is not to say that my pursuit of the red ball is abandoned when I see a green ball, or that the smell of fresh baked pie will always lure me from the office to the kitchen if a deadline is looming.
Scheduling and allocation of time is definitely an Achilles heel. In this I am not alone but that provides little solace when my most recent language skills test indicates a 21% proficiency in German, a 1% increase over last summer, and the venerable old Dodge (aka Barney the Wonder Truck) is still sitting in the drive awaiting repair, just as it was last Christmas.