It has been a week of contrasts. Last weekend I was in Burbank, Los Angeles, and Pasadena. This week business took me to the original Las Vegas, Tucumcari, and a…
There is an old adage that the two certainties in life are
death and taxes. There are, however, two more adages that you can bank on. One, times change, whether we like it or not. Two, it is up to you to create the survival guide for the modern era and to keep it updated. In short, adapt and learn to adapt or face the consequences. You can bet money that the best blacksmith in town had fallen on hard times by 1915 if he hadn’t added automobile repair to the services offered.
The Fred Harvey Company pioneered development of hotel and restaurant chains. They didn’t, however, rest on their laurels after dominating the railroad hotel business in the southwest. They developed tours, added buses, and began marketing to tourists traveling by automobile.
As an author I have, with a degree of success, made the transition from typewriter and carbon paper to word processor. Marketing, a crucial skill for the writer that is going to transition from hobbyist, is another matter. There are indications that I have been somewhat successful in regards to shameless self promotion. As an example, yesterday I learned that Route 66: America’s Longest Small Town is going into a second printing even though the book was released this past April.
Before you ask, I haven’t won the lottery. An uncle did pass away last year
but he wan’t wealthy, and he didn’t include me in his will. As to treasure, last month I found a 1939 dime in my change, and acquired a promotional brochure for Dinosaur Caverns (now Grand Canyon Caverns). So, you may ask, how do I intend to share the wealth? What, exactly, are the golden opportunities alluded to? To explain that, I will need to start with a bit of shameless self promotion.
First, I am taking to the road again. On July 22, I will be signing books and the new DVD at Autobooks-Aerobooks, 2900 Magnolia Boulevard in Burbank, California. There are other tentative appearances in southern California that bracket the one in Burbank but these are awaiting confirmation. I will provide dates, times, and locations as soon as possible. Also, please feel free to contact me to schedule an appearance; a book signing, a presentation, or both. For the 2017 season I have created a presentation entitled Kingman, Arizona: 120 Years of Tourism.
The presentation may seem a bit narrow in scope. However, as it includes tales of Louis Chevrolet, Buster Keaton, and Clark Gable, political intrigue that resulted in the rerouting of a highway, and the arrest of a celebrity for indecent exposure, I am confident that you will find it interesting.
One more. In April, two new books with Jim Hinckley in the byline were released. To be a bit more specific, it was one new book, Route 66: America’s Longest Small Town, and an expanded version second edition, Ghost Towns of the West. In September, 100 Things To Do On Route 66 Before You Die is scheduled for release. At the end of May, the first DVD in a new video series, Jim Hinckley’s America: A Trek Along Route 66 was released. Signed copies of books are available through this blog, and the DVD, with autograph and Kingman, Arizona souvenir, is available through Promote Kingman. When inquiring about book orders include zip code, totals and payment options will be included in the response. (more…)
Over the years death has come in many forms on iconic Route 66. The
highways realignment or construction of a bypass was often the death knell for communities and businesses. The ever increasing flow of traffic, including broken down Model A Fords and powerful new Buick Roadmaster sedans, on a highway peppered with narrow bridges that left no room for error, as well as blind curves, steep grades, long stretches without a shoulder, and gas stations that offered a free six pack of beer with every fill up of the tank all contributed to the moniker “Bloody 66.”
Shortly after WWII, two brothers opened a service station in western Arizona. Using a homemade wrecker to fulfill a contract with the state to remove wrecks from the highway, they soon discovered that there was gold in the tangled wrecks, broken glass, and carnage. Within twelve months they were able to pay cash for a brand new truck with Holmes wrecker body. Within three years they had three trucks and operated three shifts. (more…)
This morning I enjoyed a brief but interesting discussion
with KC Keefer, the brilliant videographer behind the Genuine Route 66 series and a series of videos on forgotten places such as the Painted Desert Trading Post and Glenrio in partnership with Dr. Nick Gerlich. The topic of conversation was Route 66 as a catalyst for economic development and revitalization in rural communities. As that has been the subject of recent Jim Hinckley’s America blog posts as well as Facebook live programs, I found his insights and thoughts to be particularly relevant.
In building the foundation for economic development in a community, tourism as a primary component is a very poor choice. However, tourism should always be considered a component in the creation of an economic development plan, especially in a community that has Route 66 as the main street through its historic business district. Additionally, in these communities all marketing should include a Route 66 element. The popularity of the road will magnify these type of initiatives. often with tremendous results.
As important as Route 66 in in regards to marketing or revitalization initiatives, myopic focus on what Route 66 was can be as detrimental as not using it at all. It is imperative that a community also focus on the future. As an example consider the embryonic Route 66 Electric Vehicle Museum in Kingman, Arizona. In addition, Route 66 should also be utilized as a means for showcasing the unique attributes of a community. If a town can blend these components in a single package, and has the leadership needed to get community buy in, it will be transformed, regardless of rural location or size. (more…)
Why do some communities along Route 66 thrive, and
others continue the decline precipitated by the highways bypass. Why is Pontiac or Cuba a destination for legions of international travelers as well as entrepreneurs? In regards to tourism development, why do some communities such as Kingman or Tucumcari move forward at glacial speeds or even stagnate even though their tourism related assets far outnumber those found in Pontiac or Cuba? Why is Seligman a beehive of activity but Ash Fork flirts with becoming a ghost town?
On numerous occasions I have addressed these thoughts and related issues in blog posts. In recent years I have also made numerous presentations on the subject in various communities, and assisted with the development and marketing of events. However, over the course of the past year my involvement with tourism as a catalyst for economic development has broadened. It has included a stint as a marketing development consultant for Ramada Kingman, a role I now play for Grand Canyon Caverns, and some representative work for the City of Kingman. I am also involved with the innovative Promote Kingman initiative, and proudly serve on the economic development committee for the Route 66 Road Ahead Partnership, formerly the Route 66: Road Ahead Initiative steering committee.