A Survival Guide For The Modern Era
Evolution and the ability to adapt to changing times is crucial if a business is to survive. Photo courtesy Mohave Museum of History & Arts.

A Survival Guide For The Modern Era

There is an old adage that the two certainties in life are

death and taxes. There are, however, two more adages that you can bank on. One, times change, whether we like it or not. Two, it is up to you to create the survival guide for the modern era and to keep it updated. In short, adapt and learn to adapt or face the consequences. You can bet money that the best blacksmith in town had fallen on hard times by 1915 if he hadn’t added automobile repair to the services offered.

Fred Harvey Company Touring Coach 1918
By 1918 the Fred Harvey had adapted to changing times by adding touring coaches as a means to ensure hotel properties remained profitable. Courtesy Mohave Museum of History & Arts.

The Fred Harvey Company pioneered development of hotel and restaurant chains. They didn’t, however, rest on their laurels after dominating the railroad hotel business in the southwest. They developed tours, added buses, and began marketing to tourists traveling by automobile.

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As an author I have, with a degree of success, made the transition from typewriter and carbon paper to word processor. Marketing, a crucial skill for the writer that is going to transition from hobbyist, is another matter. There are indications that I have been somewhat successful in regards to shameless self promotion. As an example, yesterday I learned that Route 66: America’s Longest Small Town is going into a second printing even though the book was released this past April.

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