I can not pinpoint exactly when “Telling People Where To Go
since 1990″ became the Jim Hinckley’s America catch phrase. I do know that it has been a running joke for quite some time, and I do know that, judging by the popularity of my books, presentations, and now the video series produced by MyMarketing designs, I seem to have a talent for telling folks where to go.
How popular are my books and videos? Well, they are being sold all along the Route 66 corridor, through Promote Kingman, in book stores internationally, on Amazon.com, and now, Uranus. You might say the video series, Jim Hinckley’s America: A Trek Along Route 66 is out of this world. I just couldn’t resist.
On a more serious note, recently a new reward level was added to our patrons program. It was designed to provide a promotional and marketing service for business owners that have pledged to support my community development initiatives. The promotional partnership level includes “product placement, an occasional shout out during Facebook live programs and posts, and blog posts as well other promotional opportunities in exchange for your support are just a few of the perks that come with becoming a Jim Hinckley’s America promotional partner. ”
The first business owner to join us at this level was Louie R Keen, the developer of Uranus, Missouri. The owner of this eclectic, fun filled stop takes full advantage of the myriad opportunities for juvenile humor based marketing. The entire complex is a direct link to an era when diverse and unique roadside attractions transformed the roadside into an almost endless side show. Even better, the fudge is superb.
Stay tuned for more from Uranus, and other fun filled roadside stops.
As with so many things it began simply enough. In this case it
was a question asked. Actually it was the asking of several questions before the idea came to mind, and then it took even more questions before the idea coalesced into the illustrated walking tours now being offered by Promote Kingman. The endeavor has proven to be relatively popular, and judging by the response received, entertaining as well.
What sets the adventure along the Route 66 corridor, and through the historic business district in Kingman, Arizona apart from the average guided walking tours is the liberal use of modern technology and photos from the archives of the Mohave Museum of History & Arts, and my personal collection. With several hundred historic images downloaded to my iPad, I am able to provide a walk through time and allow people to experience the evolution of the city, as well as Route 66.
I can be quite the story teller, or so I have been told, but this adds life to the tall tales. As an example, while telling the story of the Clark Gable and Carol Lombard nuptials, I can transport people back to Kingman as it was in 1939.
Kingman’s lengthy association with the rich and famous of Hollywood is a lengthy one. When Buster Keaton filmed Go West in 1925, this was the fourth major motion picture shot in the area.
On the illustrated walking tour, often under neon lit skies, I stop at filming locations, and other celebrity associated sites. An ample dose of stories about murder, mayhem, sordid affairs, and nefarious characters is also provided. All of this, of course, is amply seasoned with stories of colorful characters, travelers on the National Old Trails Road, such as Edsel Ford, and Route 66.
For more about Kingman’s celebrity association, tales from the dark side, and walking tours, check out our patrons page for exclusive content (button top right corner).
Work has a nasty way of intruding into life. If, however, your one
of the fortunate ones then work, even when it prevents doing what you what, will provide compensation in one form or another. And if your not one of the fortunate ones and merely work to stay alive, keep in mind a very simple adage. Hard work is a sure death albeit a slower one than starvation.
Coming soon! The ultimate Route 66 bucket list will be available in stores soon. For signed copies, drop me a note and I can let you know about availability.
This weekend allows for an opportunity to provide an illustrated example. Where I want to be is Springfield, Missouri enjoying the camaraderie of my Route 66 family at the Birthplace of Route 66 Festival. Where I am is at home trying to put the current book project back on schedule, initiating coordinated promotion and marketing for a book that will hit the stores in a few days, working on the schedule for the fall promotional tour, getting ready to take the podcast AND Facebook live programs to the next level, setting up the ability to solicit assistance from patrons through Patreon ( the red button at the top of right sidebar) and to provide patrons with exclusive content, and working on the next videos in the Jim Hinckley’s America: A Trek Along Route 66 series being developed by Promote Kingman.
Jim Hinckley’s America has always been interactive. I want to take that a step further, and that is why I initiated the patron initiative. So, …
What are your thoughts about the weekly Facebook live program and how can it be improved?
Would you like to see more of these type of programs from the road?
What would you like to see in regards to the podcast on Podbean?
The fall promotional tour will take place in October, and includes a book signing in Albuquerque and attendance of the Miles of Possibilities Conference in Joliet, Illinois. Would you like to schedule a presentation or book signing in your community?
In short, what would can we do do to create a new & improved Jim Hinckley’s America?
There is an old adage that the two certainties in life are
death and taxes. There are, however, two more adages that you can bank on. One, times change, whether we like it or not. Two, it is up to you to create the survival guide for the modern era and to keep it updated. In short, adapt and learn to adapt or face the consequences. You can bet money that the best blacksmith in town had fallen on hard times by 1915 if he hadn’t added automobile repair to the services offered.
By 1918 the Fred Harvey had adapted to changing times by adding touring coaches as a means to ensure hotel properties remained profitable. Courtesy Mohave Museum of History & Arts.
The Fred Harvey Company pioneered development of hotel and restaurant chains. They didn’t, however, rest on their laurels after dominating the railroad hotel business in the southwest. They developed tours, added buses, and began marketing to tourists traveling by automobile.
As an author I have, with a degree of success, made the transition from typewriter and carbon paper to word processor. Marketing, a crucial skill for the writer that is going to transition from hobbyist, is another matter. There are indications that I have been somewhat successful in regards to shameless self promotion. As an example, yesterday I learned that Route 66: America’s Longest Small Townis going into a second printing even though the book was released this past April.
I have always had respect for people who can focus on a project
with such intensity that nothing distracts them from the task at hand. Obviously this trait is a prerequisite for people who work as bomb disposal specialist or as a sniper. I have never had interest in pursuing either career but the quest for a level of mental discipline that allows me to finish projects without enduring thirty hour work days resultant of succumbing to distraction is ongoing. This is not to say that my pursuit of the red ball is abandoned when I see a green ball, or that the smell of fresh baked pie will always lure me from the office to the kitchen if a deadline is looming.
Scheduling and allocation of time is definitely an Achilles heel. In this I am not alone but that provides little solace when my most recent language skills test indicates a 21% proficiency in German, a 1% increase over last summer, and the venerable old Dodge (aka Barney the Wonder Truck) is still sitting in the drive awaiting repair, just as it was last Christmas.