GOING TOPLESS ON ROUTE 66

GOING TOPLESS ON ROUTE 66

This morning I enjoyed a brief but interesting discussion

with KC Keefer, the brilliant videographer behind the Genuine Route 66 series and a series of videos on forgotten places such as the Painted Desert Trading Post and Glenrio in partnership with Dr. Nick Gerlich. The topic of conversation was Route 66 as a catalyst for economic development and revitalization in rural communities. As that has been the subject of recent Jim Hinckley’s America blog posts as well as Facebook live programs, I found his insights and thoughts to be particularly relevant.

In building the foundation for economic development in a community, tourism as a primary component is a very poor choice. However, tourism should always be considered a component in the creation of an economic development plan, especially in a community that has Route 66 as the main street through its historic business district. Additionally, in these communities all marketing should include a Route 66 element. The popularity of the road will magnify these type of initiatives. often with tremendous results.

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As important as Route 66 in in regards to marketing or revitalization initiatives, myopic focus on what Route 66 was can be as detrimental as not using it at all. It is imperative that a community also focus on the future. As an example consider the embryonic Route 66 Electric Vehicle Museum in Kingman, Arizona. In addition, Route 66 should also be utilized as a means for showcasing the unique attributes of a community. If a town can blend these components in a single package, and has the leadership needed to get community buy in, it will be transformed, regardless of rural location or size.  (more…)

Telling Folks Where To Go For Fun and Profit – Welcome to Jim Hinckley’s America

Telling Folks Where To Go For Fun and Profit – Welcome to Jim Hinckley’s America

Even though it was often said that I had a gift for telling people where to go,

it was at least ten years after the publication of my first feature article before an attempt was made to capitalize on that talent. Well, that was almost twenty years ago and though fortune in the form of financial compensation has proven somewhat elusive, it has been a truly rewarding endeavor. It has also been an educational experience, a faith building endeavor, a grand adventure, a chance to hone my skill as a pinata impersonator, an international odyssey, and an endless opportunity to meet the most fascinating people. This and the friendships made along the way are the true reward that has come from harnessing my gift for telling folks where to go.

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Sunset in Kingman, Arizona

Now, with eager anticipation and a touch of apprehension I am turning my sights toward 2017. First, however, I need to give 2016 a proper send off. On Friday morning, at 6:15 Arizona time, there is the Jim Hinckley’s America program from Beale Street Brews on Facebook live. I will be answering readers questions (feel free to ask your questions on Friday morning, or by email) about Route 66, the road less traveled, and the infancy of the American auto industry, and talk a bit about the exciting events pending for 2017. I also plan on introducing folks to Ralph Teetor, the inventor of cruise control. That evening the Route 66 Association of Kingman will be hosting a reception for Rasheed Hooda, a fascinating gentleman who is walking Route 66 from Chicago to Santa Monica, at Calico’s on Beale Street at 6:00 PM. (more…)