The fall promotional tour kicked off last weekend with an adventure to the original western terminus of Route 66 in the heart of the historic theater district in Los Angeles. Next week the tour heads east to the Miles of Possibility Conference in Carlinville, Illinois, with a detour to Jackson, Michigan. These annual odysseys are one part research and two parts...
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It is no mere highway. It is Route 66, a linear community that spans eight states and that has an international fan club numbered in the tens of thousands. Oddly enough, in spite of this popularity, there is a lack of continuity with the roads promotion and its marketing, and travel planning can be a challenge as there isn’t a primary focal point. Well, a...
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It was a time of transition. Highways like U.S. 66 were being replaced by the interstate, the gas station with its clanging bell was being replaced by the self serve mini-mart, and a tsunami of generic chain motels and restaurants were transforming the roadside landscape. The demise of venerable automobile manufactures Packard, Hudson, Studebaker, and Nash was a...
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