Conservation, adventure, and community come together on Route 66 as the world makes plans to celebrate the iconic highways centennial. This is an example of how the old road continues to evolve. And it is a glimpse of what Route 66 will be like in the first years of its second century. Route 66 today is the intersection of nature and nostalgia.
Route 66, often referred to as the “Main Street of America,” is often viewed in the context of neon and tail fins. It is viewed as a network of time capsules, and as America’s longest small town.
But this historic highway is an evolving corridor teeming with opportunities for conservation, adventure, and community engagement. Among the many initiatives that reflect the changing nature of Route 66 is the Route 66 Monarch Flyway, a project dedicated to supporting the migration of the monarch butterfly.
The Route 66 Monarch Flyway

Photo Geoff Ladd
The Monarch Flyway is an ambitious conservation initiative aimed at creating habitats along Route 66 to support the migratory journey of the monarch butterfly. This iconic species, known for its incredible 3,000-mile migration from the United States and Canada to central Mexico, has faced significant challenges due to habitat loss and climate change. The Monarch Flyway seeks to mitigate these challenges. By planting milkweed and other nectar-rich plants along the route much-needed resources for monarchs on their journey will be provided.
Geoff Ladd’s Involvement
One of the key figures driving this project forward is Geoff Ladd, the Assistant Director of the Illinois Route 66 Scenic Byway. Ladd’s passion for Route 66 and his dedication to conservation have made him a pivotal player in the Monarch Flyway initiative. His efforts include collaborating with local communities. He has also been instrumental in securing funding, and raising awareness about the importance of monarch conservation. Ladd’s work on this project is writing a new chapter in Route 66 history.
Featured on the Coffee With Jim Podcast
Geoff Ladd is scheduled as a guest on the November 24, 2024 episode of Coffee With Jim, the podcast from Jim Hinckley’s America. In this engaging episode, Ladd will discuss the Monarch Flyway, the importance of community involvement, and the various conservation projects along Route 66.
His enthusiasm for the project was palpable in his presentation at the recent Route 66 Miles of Possibility Conference. The presentation highlighted the collaborative efforts that make such initiatives possible. It was also an inspiring reminder of the power of grassroots movements in driving environmental change.
Other Conservation Projects Along Route 66
Leah Wilson, executive director of Kidzeum in Springfield Illinois, is also involved with the Monarch Flyway project. The Kidzeum offers a variety of programs that encourage children to learn about butterflies and conservation. The diverse museum is a highly recommended stop for Route 66 adventurers traveling with a family.
The Route 66 Monarch Flyway is just one of many conservation efforts along this historic highway. Another notable project is Keepers of the Wild, a sanctuary located near Valentine, Arizona that is also family friendly.
This non-profit organization is dedicated to the rescue and rehabilitation of exotic and indigenous wildlife. Founded in 1995, Keepers of the Wild provides a haven for animals that have been abused, neglected, or abandoned. Visitors to the sanctuary can learn about the animals’ stories and the importance of wildlife conservation.
Hiking and Mountain Biking Trails in Kingman, Arizona
The Monarch Flyway and Kidzeum are just two examples of how the Route 66 experience is evolving. Another is the number of travelers that are looking for opportunities to add hiking or mountain biking to their Route 66 adventure.
The acclaimed hiking and mountain biking urban trail systems in Kingman, Arizona, are increasing in popularity. One trail head, a small park and scenic overlook is just a few blocks off Route 66 behind the Mohave County Courthouse.
These trails blend scenic wonders with history. As an example, in Coyote Pass the trails incorporate sections of a Native American trade route, 19th century roads, a 1913 highway and remnants of US 466.
Other Hiking and Biking Trail Systems Along Route 66
Beyond Kingman, numerous other trail systems along Route 66 invite exploration and adventure. In Missouri, the Ozark Trail and KATY system offers an extensive network of trails in the Ozark Mountains. Further west, the Pacific Crest Trail intersects Route 66 near Victorville, California. This trail offers a legendary hiking experience through diverse ecosystems, from desert landscapes to alpine forests.
Conservation, Adventure, and Community
The Route 66 Monarch Flyway, along with other conservation projects and recreational opportunities, demonstrates the enduring relevance of Route 66. It is a testament to the power of community and the collective efforts of individuals like Geoff Ladd, who are committed to preserving the ecological and cultural heritage of this iconic highway.
Whether you are a nature enthusiast, a history buff, or an adventure seeker, Route 66 offers a unique journey that intertwines conservation, culture, and history. As we continue to support and expand these initiatives, we ensure that Route 66 remains not just a road, but a vibrant lifeline for wildlife and a gateway to adventure.

Thank you. Shared adventures are the best adventures.